Website Design & SEO

Your shop deserves a website that wins work

Most machine shop websites look like they were built in 2009 — and they lose jobs because of it. Ovrendi builds fast, professional, SEO-ranked websites for CNC shops and fabrication companies that turn visitors into RFQ requests.

Get a Quote See the Process
2–3 wks
delivery
From $1,500
one-time build
Page 1
Google target
Before — Typical shop site
After — Ovrendi-built
ServicesCapabilitiesQualityGet a Quote
Precision CNC Machining — Toronto, ON
AS9100D certified. Tolerances to ±0.0005". 5-axis, turning, grinding. 2-day quoting on standard RFQs.
Request a Quote →
AerospaceMedicalDefenseOil & Gas
Page 1 Google for "CNC machining Toronto" • Mobile-first • RFQ form → CRM • 90+ Lighthouse score
What's Included

Everything your shop needs online

A complete online presence — not just a website. Built, optimized, and connected to your Ovrendi CRM from day one.

Custom Website Design

Professional design built specifically for your shop — not a generic template. Shows your capabilities, certifications, equipment, and makes it easy to request a quote.

  • Custom design matching your brand
  • Capabilities and equipment pages
  • Certifications and quality page (AS9100, IATF, ISO)
  • Industries served page
  • About and team page
  • Photo gallery of work and shop

SEO, AEO & Local Search

Rank on Google for your services and location. Optimized for traditional search, AI answer engines (ChatGPT, Perplexity), and generative search results.

  • On-page SEO — titles, descriptions, headings, schema
  • Local SEO — rank for "CNC machining [your city]"
  • Google Business Profile setup and optimization
  • AEO — structured content so AI assistants recommend you
  • GEO — cited in AI-generated manufacturing content
  • Technical SEO — speed, mobile, Core Web Vitals
Traditional SEO AEO GEO Local Search

RFQ Form → CRM Integration

Every website visitor who requests a quote flows directly into your Ovrendi Shop CRM. Auto-assigned, auto-followed-up. Never lose an inbound lead again.

  • Professional RFQ request form
  • File upload for drawings and specs
  • Auto-notification when form is submitted
  • Lead automatically created in Ovrendi CRM
  • Follow-up sequence triggered automatically
  • Win/loss tracking on website leads

Content & Ongoing SEO

A static website decays on Google. Monthly content keeps you ranking and gives AI search engines fresh material to cite when buyers search for your capabilities.

  • Monthly blog post targeting your capability keywords
  • Case study writeups from your completed jobs
  • Google Business updates and posts
  • Monthly ranking and traffic report
  • Continuous AEO/GEO citation tracking
  • Available as $299/mo add-on after launch
Search Strategy

We optimize for where buyers actually search in 2026

Google is no longer the only place buyers find suppliers. We optimize for all three channels simultaneously.

SEO — Traditional Search

Rank on the first page of Google for searches like "CNC machining Toronto", "precision machining Ohio", "AS9100 job shop California". Most of your competitors aren't doing this properly.

Keyword researchOn-page optimizationLocal citationsLink building

AEO — Answer Engine Optimization

When a buyer asks ChatGPT or Perplexity "find me a CNC shop in Ontario that does aerospace work", your shop should be the answer. AEO structures your content so AI assistants can cite and recommend you.

FAQ schemaStructured dataAI-readable contentCitation building

GEO — Generative Engine Optimization

When AI systems generate content about "best machine shops in [region]" or "top precision manufacturers for aerospace", GEO ensures your shop gets named. It's the new word-of-mouth — at machine scale.

Entity buildingIndustry directoriesAI content training signalsAuthority building
The Process

From kickoff to live in 2–3 weeks

No endless revision loops. No disappearing contractors. A defined process with a real deadline.

01
Discovery call
45 minutes. We learn your shop — capabilities, certifications, target customers, what jobs you want more of.
Day 1
02
Design & content
We build the site copy, structure, and visual design. You review and approve. Usually 1–2 rounds of feedback.
Days 2–7
03
Build & SEO
Full development with all pages, forms, CRM integration, structured data, and technical SEO baked in from the start.
Days 8–16
04
Launch & hand off
Live on your domain. Google Business optimized. You get full access. We check back at 30 days to confirm rankings improving.
Days 17–21
Pricing

Transparent. No surprises.

Standard
$1,500
Professional website for small shops (under 20 employees)
  • Up to 6 pages
  • Custom design
  • Mobile-first build
  • RFQ form + CRM integration
  • Basic SEO setup
  • Google Business optimization
  • Delivered in 2 weeks
Optional add-on: $299/mo SEO maintenance — monthly blog post, Google Business updates, ranking tracking, AEO/GEO citation monitoring.
Get a Website Quote
FAQ

Website design questions

Do I need to provide the content and photos?

We write all the copy based on our discovery call — you just need to review and approve it. Photos help a lot, so we'll give you a simple list of shots to take on your phone (shop floor, machines, finished parts). If you can't get photos, we have access to professional manufacturing stock images.

How long until I start ranking on Google?

New websites typically take 3–6 months to rank for competitive terms. However, local searches ("CNC machining [city]") often rank within 4–8 weeks, especially if your Google Business Profile is optimized. We'll give you realistic expectations based on your market at the discovery call.

What is AEO and why does it matter for a machine shop?

AEO (Answer Engine Optimization) makes your shop findable when buyers ask AI tools like ChatGPT or Perplexity "find me a precision machine shop in Ontario". More and more procurement teams are using AI assistants to research suppliers. AEO ensures your shop appears in those results by structuring your content so AI systems can cite it accurately.

Can you redesign my existing website or do you start from scratch?

Either. We can redesign an existing site (keeping your domain authority and redirecting old pages correctly) or build from scratch. Redesigns typically cost the same — we quote based on the scope, not whether it's new or a rebuild.

Do I need an Ovrendi software subscription to get a website?

No. The website design service is completely standalone. You can get a website built and SEO done without using any of the shop floor software. That said, the CRM integration only works if you have an Ovrendi CRM module subscription ($99/mo), so most shops add that to capture inbound leads properly.

Get Started

Get a website that wins you more jobs

Book a 30-minute call. Tell us about your shop. We'll show you what a Ovrendi-built site looks like for a shop like yours and give you a firm quote on the spot.

Book a 30-Min Call Also explore our shop tools